Client Background

Chalet Berezka restaurant in Dubai opened in 2018. It has been named the Best Offshore Project of 2019 at the 5th Annual Night2Day Choice2019. The results were summed up at the end of November in Moscow.
It should be noted that the owners of Chalet Berezka Dubai are also partners of the largest music festival in Dubai, “Parus”. The restaurant is very popular among Russian and foreign stars, journalists, participants, and guests of honor of the festival.

The Ask

  • Increased brand awareness of Chalet Berezka Dubai.
  • Maintaining reputation and building relationships with the target audience.
  • Promotion of sales of BY World brand products.
  • Attracting guests to the restaurant: we awaken a sense of nostalgia for Russian cuisine among – compatriots (residents of the UAE), introduce foreign guests to Russian cuisine.
  • Advertise the restaurant as a place where you can have fun, celebrate birthdays and other important events in life, hold banquets.
  • Make the restaurant’s Instagram feed live, increase engagement and increase the number of live followers.
  • Creation and administration of the site.


  • SMM strategy development.
  • Creation of unique author’s content.
  • Define the target audience.
  • Launch of continuous communication through social networks, an account on TripAdvisor, Google.
  • Development of a user-friendly website with the integration of the booking function, delivery order.
  • Creation and launch of advertising campaigns, Facebook Ads.
  • >1000

    designed graphic banners

  • 662%

    increased engagement on Instagram

  • 724%

    increased the number of covered accounts

  • 827%

    increased content engagement

  • 2975%

    increased engagement with Reels

  • 2 500

    bookings and delivery orders via website per month