DOLSY Wear: clothing brand

Client Background

Dolsy is a women’s clothing brand specializing in sport suits for the city. Cozy oversized hoodies, jogger pants, topical colors, natural cotton – it’s all Dolsy.

The Ask

Development of a logotype.

Used tools: Adobe Photoshop, Adobe Illustrator

*Logotype for using on black background*

*Logotype for using on white background*

*Monochrome logotype for using on color background*

Metaphor

The metaphor is based on the visualization of the capital letter D. Thus, we created a unique icon: D + flower, supporting it with a font headset, which was also designed specifically for the Dolsy logo.